“No detail left behind.”
Introducing a new voice in the craft of putter making.
Logan Olson's obsessive passion for the pursuit of the process is never ending. Always a student of his craft, he wants his products to be recognized not by the final product you put in play, but the 250 hours it took behind-the-scenes to get it there.
“People are Purchasing My Process, Not The Putter”
Not having those guidelines forced Olson to be creative and allowed to extend past what's expected, and build a process that's unique and different.
There was no road map. No rules to follow. The education he gained through mistakes as he defined his craft were viewed as opportunities for improvement, or what he calls “paying tuition.” Olson created his own moments of timeless pieces designed to capture the best of both modern and classic styles with the utmost attention to detail and craft. Olson uses a combination of leading performance CNC manufacturing techniques alongside old world craftsmanship to introduce his signature artist-meets-machinist expression to the golf community.
I've been hard to find for a little while, but not without reason. For the past nine months, I've immersed myself in a project that's close to my heart, and something truly uplifting in the world of putters.
After hinting that a change was on the horizon, I'm thrilled to finally share a glimpse of what's been brewing in my workshop. Over these past months, I've had the incredible privilege of collaborating with some of the world's top 10 players. Together, we delved into the artistry of putter design, focusing on crafting pieces that resonate with their unique styles, preferences and imagination.
This journey has been about more than just creating putters; it's been a profound learning experience. Spending time with these exceptional players and understanding the intricacies of their game has been humbling. I've pulled on the knowledge, experience and creativity that I've been able to explore myself over the past six years and injected a new level of performance and technical understanding - driven by feedback from the best players in the world as a playground to innovate.
Every challenge encountered in this process has only fueled my determination to create something extraordinary.
Now, I'm inviting you to be a part of this exciting journey. Please sign up for our new email list and watch as the next chapter of this story unfolds.
I can't wait for you to witness the fusion and power of Tour feedback mixed with the old-world craftsmanship that helped shape the Olson identity.
“I’m trying to the best of my ability to use this equipment to paint my picture.”
“I'm always a student of the process. I would like my products to be synonymous with this attitude of we're going to do whatever the process takes to get it right.”